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DirectToVendor.com
Lead Generation Strategies
A field guide to off-market acquisition routes — skills, personality fit, and realistic costs
| Strategy | Required Skills | Personality It Best Suits | Typical Cost |
|---|---|---|---|
Drive Round |
Pattern recognition (visual decay signals), area knowledge, systematic route planning, note-taking discipline, follow-up consistency. | Methodical, observant, comfortable with solitude, self-motivated. High tolerance for repetitive tasks. Introvert with grit. | Near Zero Petrol and time. Cost per letter is approximately £1. |
Leaflets |
Copywriting (distressed seller psychology), design basics, split-testing mentality. | Unfazed by zero short-term feedback. Needs to trust the process. | Per 5,000 leaflets is approx £20–£50. Distribution is free if done by yourself. If outsourcing delivery, it is between £500–£1,500 for 5,000 leaflets. |
Agent Approach |
Relationship building, objection handling, explaining value proposition clearly, follow-up systems, reading people quickly. | Confident, socially comfortable, resilient to being brushed off. Genuinely curious. Well-trained extrovert. | Effectively Free Time and consistency. Minimal follow-up systems (CRM). |
Companies House |
Data literacy, research tenacity, cross-referencing (CH + LR + address matching), spreadsheet organisation, cold outreach copywriting. | Detail-oriented, comfortable with repetitive admin. Finds patterns nobody else bothered to look for. | Free to Search Cost per letter is £1. |
Platform Tools |
Platform literacy, filter logic, interpreting planning/ownership data, exporting lists. | Tech-comfortable, systematic. Wants data-led certainty. | Subscription-based (£20–£300 per month). Cost per letter approx £1. |
Rightmove (Dated) |
Rightmove search discipline, agent rapport (intel), vendor psychology, timing judgement, negotiation framing. | Patient, relationship-focused, strategic opportunist. Approaches agents strategically. | Free to Search Follow-up time building rapport and tracking listings. No direct spend. |
Meta Ads |
Ad copywriting, audience targeting, funnel design, budget management, analytics, iteration. | Creative, analytical, comfortable with testing and ambiguity. Tolerates wasted spend. Growth mindset operator. | £500–£1,500 per month. |
Local Trades |
Community rapport, conversation initiation, brief explanation of needs, consistent relationship maintenance. | Personable, warm, comfortable with everyone. Sets clear expectations. | Lead fee for any completions. Possible cost of coffee for initial conversation. |
FB Groups |
Community listening, humble non-pushy outreach, building trust before pitching. | Patient, socially perceptive, empathetic communicator. Avoids vulturism. | Lead fee for any completions. |
Social Media |
Content strategy, consistency, personal brand and trust building, video/written communication, audience growth, DM conversion. | Visible, resilient to silence. Educator-authority type. Enjoys sharing. | Free to Start High effort, high long-term leverage. Costs scale with editing and growth. Lead fee for any completions. |